According to the infinite wisdom of Google’s metrics, a domain name that is registered for a long period of time is supposedly more authoritative than newer domains. While it may be easy to scoff at the idea that all of the older domains know more than some of the newer ones, it all boils down to how Google looks at them. The key is to register the domains for long periods of time, such as five years, to give you an edge of some of the other websites.
However, what is most important about this aspect of page rank is the age of the domain at the time of assessment. This of course will only be of importance to the domain name holders. For example, a Blogspot page won’t be affected, as Google will only take into account the Blogspot domain name when it comes to the age of the domain.
It basically boils down to the fact that the older the site is, the better the page rank will be. However, as most people know, this is not the only factor that is used to determine page rank. It is an important one, though.
The age of your website pages will also affect the rankings. For example, if you focus on current events, then obviously fresh pages are better. If your pages provide regular content, then the relevancy score, along with the age of the document, will be computed.
The age of your links is also important. The longer the links to your website have been in place, the more importance is placed on them. Make sure you keep up with your links. Correct any broken links and be sure the websites you link to have not been penalized or removed to the standing due to black hat SEO techniques. By keeping your links confined to quality pages, Google will assume that your site is one of quality as well. This will help in the relevancy computation.
While you may find that all of this information is a little overwhelming and there are some things that you cannot control specifically, such as how long your domain has been live, remember that a site’s age is only factor in ranking. Your on-page optimization, link building, social networking, bookmarking, and many other factors will play into the ranking formulas used by Google.
SEO is not something you can “complete” once and be done with it. It is ongoing process and should be continually updated and added onto. If you are not comfortable in doing this process, you should certainly look into an SEO company that can provide continuous services. Since the SEO process can be very time consuming, this may be the best option for many people.
is not something you can “complete” once and be done with it. It is ongoing process and should be continually updated and added onto. If you are not comfortable in doing this process, you should certainly look into an SEO company that can provide continuous services. Since the SEO process can be very time consuming, this may be the best option for many people.
Another possibility is to hire someone in house specifically for SEO purposes. This is a good option if your company has several websites that it maintains. No matter if you choose to work on the SEO end of your websites or hire someone, make sure only white hat techniques are used to avoid any chance of penalties or banning from the search engine results pages.